This article is meant for managers or agencies who have a deep relationship with their network of influencers. Since your influencers trust you, you should be able to communicate SocialCert from a position of trust.
Below is an example email you can use:
We at [agency-name] are extremely excited to be partnering with Lumanu SocialCert, a new tech platform that specializes in hyper targeted social amplification.
As [agency-name] grows, we want to make sure we're staying on top of the latest numbers that our clients are interested in seeing. In order for us to pitch you, report on your stellar campaigns, and remain at top-of-mind for clients, we need to grow with the industry.
Part of this is going to be transparency with reach and impressions numbers, as well as paid promotion behind content. Lumanu will allow our internal team to see these numbers. When we have campaigns that arise for you that will include paid boosting, it will also allow us to do this without all of the tedious former steps it took through Facebook Business Manager.
By signing up for the platform, we can manage all of that for you in a seamless way. We want to help you be as successful as you can be, and with an ever-changing market, this will be one the next steps that brands will be taking to ensure sponsored campaigns.
You will receive an invite email from the Lumanu team shortly that will guide you through the SocialCert process.
This will only take you a moment! Please let me know if you have any questions.
Responses to common concerns from influencers
I am concerned about who has access to my data.
SocialCert will not share your data with anyone. Your data remains safe and secure within your account, entirely within the Facebook & Instagram ecosystem. SocialCert simply allows your brand partners to see the stats on posts you make for them (no different than if you were to send them a screenshot). SocialCert also allows your brand partners to amplify your content to more people who would be interested in seeing your content -- no different than if you were to log into your Instagram app and put your own money to boost your post.
SocialCert is trusted by talent managers and top influencers because it is the only platform created by influencers, for influencers with privacy and security top-of-mind.
I am concerned with giving advertising permissions.
SocialCert provides VERY restricted access to advertising. SocialCert was built specifically because talent managers and influencers realized granting advertising permissions via white labeling and other methods gave advertisers too much control without enough transparency for influencers.
SocialCert only allows brands to put paid media behind your existing content and ensure it reaches a much larger audience. Brands cannot modify your content in anyway without your approval.
We understand there may be challenges of communicating new technology to your influencers. The Lumanu team is here to help!
Don't hesitate to reach out to your Lumanu Account Manager or to firstname.lastname@example.org if any other specific questions or concerns arise.