The Lumanu platform has three tabs (navigation on left hand panel). This help document provides information on how to:
1. Add your influencers to your Lumanu account and invite them to SocialCert
2. Use the content manager
3. Create SmartBoosts to amplify content, view performance of SmartBoost, and manage existing SmartBoosts
1. How to add influencers and invite them to SocialCert
What is SocialCert?
SocialCert is Lumanu’s secure protocol which enables data and permissions sharing between influencers and their advertising partners. Specifcally, SocialCert provides access to organic content results, the ability to amplify content natively through your influencer accounts to influencer derived audiences. SocialCert is a 1-1 partnership between you and your influencers.
Lumanu is an approved Facebook API partner and only uses approved API and OAuth to communicate with external platforms. Lumanu does not collect or require your influencers to provide any sensitive login information.
When you invite your influencers, we recommend cc'ing yourself on the example email that your influencer will receive.
This help article walks through the possible influencer SocialCert statuses.
2a. How to use Content Manager
The content manager automatically pulls in your influencer content across Facebook, Instagram and Instagram stories.
Notes specifically about Instagram stories:
Lumanu will report on stats and allow you to amplify Instagram stories which are >24 hours old.
Lumanu uses OCR (optical content recognition) to extract text from Instagram stories so that you can use the keyword/ hashtags filter to pull in story content.
Each part of an Instagram story is reported as a separate piece of content by Facebook and will show up as it's own item in Lumanu.
3. Check out this article HERE that will walkthrough the process of creating a SmartBoost
Please feel free to reach out to your Customer Success Manager or firstname.lastname@example.org if you have any questions!