An advertiser can choose one of the following objectives for his or her Lumanu SmartBoost:

Reach

  • Show your ad to the maximum number of people in your audience
  • Drive reach and impressions and achieve a low CPM

Engagement

  • Get more people to see and engage with your post.
  • Drive likes, comments, shares and clicks and achieve a high Engagement Rate and a low CPE
  • Facebook does not support Instagram Carousels, Instagram Stories, or Facebook posts with multiple images for this objective

Link Clicks

  • Click objectives optimize your ad spend for lowest cost per click
  • Drive clicks to a landing page and achieve a low CPC and a higher CTR

Brand Awareness

  • For advertisers who want to show ads to people who are more likely to recall them
  • Use the Brand Awareness objective as an alternate to the engagement objective for supporting Instagram Carousels, Instagram Stories, and Facebook posts with multiple images

If you have any questions, please email your Account Manager or support@lumanu.com!

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