To estimate Impressions, Reach, Engagements, as well as KPIs like CPM, CPE, CPC for the PAID MEDIA portion of an influencer campaign, please use this sheet.

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How to use the above Calculator Spreadsheets?

  • Create a copy of the Google Spreadsheet by clicking on "Make a Copy" after clicking on the appropriate link above
  • Provide your inputs in the YELLOW cells
  • Outputs are shown in the GREEN cells
  • For the Paid Media calculator, estimated results are broken out by channel (Instagram/Facebook) AND by campaign objective (Engagement, Link Clicks, Brand Awareness). Make sure your client understands that it is impossible to optimize for both CPM -and- CPC at the same time -- impressions/reach will suffer as Lumanu prioritizes putting content in front of premium audiences to drive high quality clicks.

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