The best time to communicate SocialCert to your influencers is at the beginning of a campaign. This ensures everyone is on the same page regarding usage rights around boosting content influencer content.
The following is an example email to communicate SocialCert to influencers:
We're excited to work with you! For this campaign, we will use a platform called SocialCert to boost your content to people similar to your most engaged followers. In addition to increasing your content's reach, boosting will also deliver more quality profile visits and followers for you.
We're using SocialCert to ensure you have 100% transparency and control around usage rights related to us boosting your content. SocialCert also ensures we both abide by all Facebook terms of services. We will pay to boost your content -- you don't have to do anything!
Here is a short brochure on SocialCert. Within the next couple of days, you'll receive an email to sign up for SocialCert (takes around 1 minute to authenticate Instagram/Facebook).
Responses to common concerns from influencers
I am concerned about who has access to my data.
SocialCert will not share your data with anyone. Your data remains safe and secure within your account, entirely within the Facebook & Instagram ecosystem. SocialCert simply allows your brand partners to see the stats on posts you make for them (no different than if you were to send them a screenshot). SocialCert also allows your brand partners to amplify your content to more people who would be interested in seeing your content -- no different than if you were to log into your Instagram app and put your own money to boost your post.
SocialCert is trusted by talent managers and top influencers because it is the only platform created by influencers, for influencers with privacy and security top-of-mind.
I am concerned with giving advertising permissions.
SocialCert provides VERY restricted access to advertising. SocialCert was built specifically because talent managers and influencers realized granting advertising permissions via whitelisting and other methods gave advertisers too much control without enough transparency for influencers. This led to scary scenarios where brands or agencies were making dark posts on behalf of influencers without the influencers knowing!
SocialCert only allows brands to put paid media behind your existing content and ensure it reaches a much larger audience. Brands cannot modify your content in anyway without your approval.
Video of influencer SocialCert signup process
Email influencer receives when they've been invited to SocialCert
We understand there may be challenges of communicating new technology to your influencers. The Lumanu team is here to help!
Don't hesitate to reach out to your Lumanu Account Manager or to firstname.lastname@example.org if any other specific questions or concerns arise.