An advertiser can choose one of the following objectives for his or her Lumanu SmartBoost:

Reach

  • Show your ad to the maximum number of people in your audience.
  • Drive reach and impressions and achieve a low CPM.

Engagement

  • Get more people to see and engage with your post.
  • Drive likes, comments, shares and clicks and achieve a high Engagement Rate and a low CPE.

Link Clicks

  • Click objectives optimize your ad spend for lowest cost per click.
  • Drive clicks to a landing page and achieve a low CPC and a higher CTR

If you have any questions, please email your Account Manager or support@lumanu.com!

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