At Lumanu, we believe in one simple truth when it comes to today's influencer landscape: Influencers are publishers, creating and distributing authentic content through today's digital mediums.
As publishers, influencers are no different than big named media companies like Huffington Post or Vox. However, unlike Huffington Post or Vox, influencers don't have at their disposal huge teams of marketing experts and advertising gurus to help monetize their content and data.
At Lumanu, we want to change that. We want to give influencers the same means to monetize their creative talents and audience data that big media companies like Huffington Post have.
While you may have earned revenue through sponsored content partnerships and affiliate marketing, Lumanu can help you discover other ways to monetize your creative talents and engaged audience.
By granting advertising privileges to Lumanu, you will get the following benefits:
Increased exposure via Lumanu Smart Boost: when you work with a brand to create sponsored content, Smart Boost allows the brand to allocate additional budget to promote your content to specific audiences on your behalf via social media. These audiences can be your existing followers (who might not have seen your content), the brand's existing followers, and even lookalike audiences created by Lumanu.
You benefit by having your content seen by more people, thus maximizing the return on investment for your time and the brand's budget. In addition, Smart Boost can get your content in front of newer audiences, helping to grow your following. Best of all, you don't have to pay a dime!
Passive income stream via Lumanu Brand Promotions: In addition to creating sponsored content, certain brands may want to partner with you to run a Facebook or Instagram ad. With Lumanu Brand Promotions, the more impressions the ad receives, the more you get paid. Unlike sponsored content, Brand Promotions don't require any additional effort on your part other than approving the brand who wants to work with you and the ad creative and copy. In addition, social ads from Brand Promotion campaigns don't persist on your social feed or blog, so you don't have to worry about cluttering your social accounts!
Using Lumanu Brand Promotions, you can add an additional recurring income stream to your existing affiliate marketing and sponsored content income.
As always, if you have any questions, don't hesitate to reach us by emailing firstname.lastname@example.org!