How to create Partnership Ads

Steps to creating a Partnership Ad in Facebook Ads Manager

  1. Within the ad creation modal in Facebook Ads Manager, flip on Partnership Ads (previously: Branded Content Ads)
  2. Under Primary Identity select the creator whose content you will be adding to the ad.
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3. Under Partner Identity select your company’s page or the brand page you will be promoting.
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4. Select images or use existing post to finish creating the ad.
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