How to create a Project Estimate

Project estimates are an essential planning tool that help companies evaluate the anticipated costs of a specific marketing initiative before proceeding. By calculating a project estimate, teams can assess if the projected budget aligns with company goals and resource availability.

Estimates also assist in securing necessary internal approvals, such as generating a purchase order (PO) number, and provide finance teams with a clear financial forecast for the project. This process supports decision-making around resource allocation, enabling teams to allocate budget effectively, secure funding, and outline financial expectations to stakeholders, ultimately ensuring the project can be executed successfully within budget.

To get started with Project Estimates, set up your workspace Project Custom Fields. Project fields standardize the information included on your Estimate(s), while also providing your team with the flexibility to customize the info as needed.

For a step-by-step guide on how to customize Project Fields, see this help article.

1. Navigate under the Project you’d like to generate an estimate for

2. Click on the menu in the top right corner, then Edit details.

   

3. At the bottom of the Projects detail drawer, click Generate estimate.

   

   
   

4. Fill out your Project Estimate:

   • Select whether you’d like your generated estimate to be received via PDF or email. Enter in as many email recipients as needed.

   • Indicate whether the Project Estimate should be a summary or itemized.
     Note: itemized estimates can only be generated if payouts are added to a Project.

   • Fill in the Project Fields section. If a field is not required, it can be toggled off to remove from the estimate.
     

     

5. Click Create Estimate. Your project estimate will be immediately generated.

   Below is what your emailed Project Estimate will look like, along with an attached PDF.

   

   
   If you chose an itemized Project Estimate, all items in the Project will be detailed in the PDF attached, as shown below.

   

   
   A summarized estimate will generate as seen below.